the makers of BingeMarketing®

Turn your content into a series people want to keep following.

That’s BingeMarketing. With the BingeMarketing Agent you write your complete content strategy in twelve steps: the story of your brand. You become the showrunner of your own series. On your own, at your own pace, and with minimal cost.

The content strategy of Muziektheater VAKK on a laptop, with the audience journey on paper

You don’t know where to start

while you know your brand better than anyone. How do you bring your story across?

You have ideas enough

but the coherence is missing. You’re missing a story to hang those ideas on.

Your audience watches once

and doesn’t come back, because there’s nothing to come back for. That can be different…

what it delivers

A complete content strategy, tailored entirely to your brand.

Not loose ideas, but the story of your brand: written out and ready to share. The BingeMarketing Agent guides you to a complete strategy in three parts, in this order.

part 1

Your plot summary

Who plays the lead role in your story, where does it take place, what is it fundamentally about? The plot summary is the touchstone for everything you make.

part 2

Your audience journey

Who is your audience? What do they want to know at every step of the journey, from stranger to ambassador? You discover the mindset and the content angle per step.

part 3

Your content plan

What content are you going to make, and when? You develop concrete formats, a series structure with seasons, and a practical content calendar.

An editor slides a page under a wooden frame, where one row of numbered pages is already hanging in order
how storymakers do it

Every good series starts in the writers’ room.

Storymakers don’t reinvent every episode. They capture the story first, and after that everyone knows what needs to be made. That’s exactly what you do here, exclusively for your organisation, your brand.

on your own or together?

You can do it entirely yourself, but you don’t have to do it alone.

← fully on your ownfully together →
join the work trip

Three days in Paris, with a showrunner’s eye.

Develop your strategy in Paris! You work in special places across the city, in a small group. You go home with a complete story. The next trip is in January or February 2027. Put your name on the list, so we know you’re interested, and you’ll get an invitation as soon as the dates are confirmed.

The spiral staircase of a Paris apartment
The group cycling through Paris
Dinner in a greenhouse
Ellen and Wieteke in Paris
A small film crew shoots a scene in the dunes on a sunny morning
and then · workshop In Production

Your strategy is set. Now the content needs to be made.

That’s often where things stall. We saw it in agency life, and we see it in practice now too: the strategy is done, everything is prepared, and then it stutters. That’s why with us it doesn’t stop at the strategy. Once you’ve gone through all three seasons of the BingeMarketing Agent, you build your own AI agents in the workshop In Production that make that content with you, based on your story.

who’s behind it

Two makers, one story.

Carlijn Postma

Carlijn Postma

architect of the method

Content strategist, author, speaker and founder of BingeMarketing. She looks at the foundation, the MacGuffin and the coherence.

Ellen Kleinlangevelsloo

Ellen Kleinlangevelsloo

strategy and copy

Content strategist, copywriter and co-founder of NewDegree. Give her a mountain of information and she’ll pull out the story that sticks.

More about us →

In a classic cinema with red seats, a woman leans forward, caught up as the film begins
ready to start

Your series starts with one free episode.

No payment details, no obligations. Just start with the story of your brand.