From content maker to showrunner.
Stop publishing one-off posts that disappear without a trace. Build a content strategy like a series your audience keeps coming back for, with Carlijn Postma’s method and a smart Agent that guides you step by step.
The BingeMarketing Agent
Write your content strategy, episode by episode
The Agent is an online program that works like your favorite series: twelve episodes, three seasons, and at the end you have a complete content strategy for your brand.
- Personal feedback and suggestions from the Agent, based on what you fill in
- At your own pace, everything is saved in your online notebook
- Built on experience, powered by AI
- Start free: the intro and episode 1 are on the house
Three seasons · twelve episodes
Your brand story, in twelve episodes
Every episode is a working session of half an hour to an hour. You don’t just watch, you build: each episode delivers a concrete piece of your strategy.
Who are you as the showrunner of your brand?
What does your story need to do for your brand in the long run?
Bridgerton dissected in the 5 ingredients of every plot summary.
The same 5 ingredients, now for your brand.
Your plot summary, refined with live feedback from the Agent.
The difference between who you want to reach and who truly follows your story.
The 12 steps your audience takes, from stranger to ambassador.
The mindset of your audience, at each step of the journey.
The content angle per phase: find, retain, activate.
From angle to concrete, repeatable content formats.
Your formats as an ongoing series with seasons.
Your content plan is ready: cleared for broadcast.
The end result
Your strategy, presented as a series
Everything you build across the episodes comes together in the Director’s Cut: a cinematic presentation page for your content strategy. Your plot summary, Audience Journey, formats and viewership goals, ready to share with your team, your boss, or your agency.
Vers Gebrand is a fictional case by Koffiebranderij Vonk, created with the Director’s Cut, a premium add-on in the Agent.
What you get out of it
Not loose ideas, but a strategy that holds
A plot summary
The synopsis of your brand story in five ingredients. The touchstone every piece of your content must pass, from social post to campaign.
An Audience Journey
The 12 steps your audience takes, with the mindset and content angle at each step. So you always know what you’re making, for whom, and why.
A content plan
Concrete formats, a series structure with seasons, and a calendar. From strategy to execution, with nothing left in between.
What it costs
Start free, pay per episode
No subscription. You buy credits and use them to unlock episodes and add-ons, at exactly the pace that suits you.
Free start
€ 0
no payment details required
- The pilot: introduction and your goals
- Episode 1 is on the house (20 credits, free)
- Your online notebook is ready straight away
The full series
475 credits
from € 325 with the best-value bundle
- All 12 episodes, three seasons
- All feedback and suggestions from the Agent
- Free season wrap-ups after each season
Per season
150–175
credits per season
- Season 1 · Writers’ Room: 150 credits
- Season 2 · The Audience: 175 credits
- Season 3 · Greenlight: 150 credits
Credits are available in the shop, from 10 for €10 to 1,000 for €550. The larger the bundle, the lower the price per credit.
Experience it together
Work trip and working sessions
You work through the Agent on your own, but you don’t have to do it alone. Join the work trip or drop in on a working session.
Work trip
Call to Adventure · Paris
Three full program days in Paris as a writers’ room: working on your own series, with Carlijn and Ellen alongside you. From € 1,500 per person, three seasons of the Agent included at the full price.
Working sessions
One day a month, moving forward together
Working on your strategy with other showrunners, with guidance. You’re in as soon as you’ve completed at least one season of the Agent.
Prefer to read first?
The method on paper
BingeMarketing started as a book. Read how Carlijn Postma brought the logic of Hollywood to content marketing, and work through the method in the accompanying workbook.
The book · the complete method
The workbook · get started yourselfAbout us
Content strategists with a mission
NewDegree is the company of Carlijn Postma and Ellen Kleinlangevelsloo. We believe brands only start to grow when their content tells one story, and we help you write that story.
Carlijn Postma
Founder of BingeMarketing, author and speaker. The architect of the method: foundation, MacGuffin, and coherence.
Ellen Kleinlangevelsloo
Content strategist and copywriter, co-founder of NewDegree. Words and execution: from strategy to content that works.