About NewDegree
Content strategists with a mission
At NewDegree we believe content only works when people keep coming back for it. That is why we do not turn it into isolated messages, but into a story that builds and keeps an audience.
Who we are
NewDegree, the company behind BingeMarketing®
NewDegree is the collaboration between Carlijn Postma and Ellen Kleinlangevelsloo. Together we develop scalable learning and content products for organisations that are serious about their content strategy.
The foundation of everything we do is BingeMarketing, the method that approaches content marketing like the making of a great series. We embedded years of practical experience in The BingeMarketing Agent, and we guide you where that helps, from a single session to a complete trajectory.
We work for content, communications and marketing teams that want to go further than the next post, from independent professional to large organisation, in every sector. Sometimes we do that with the Agent, sometimes shoulder to shoulder.
The team
Two makers, one story
Carlijn Postma
Architect of the method
Content strategist, author and speaker, and the founder of BingeMarketing. Carlijn is considered one of the pioneers of content marketing in the Netherlands. She founded content marketing agency The Post and was named Content Marketing Woman of the Year in 2017. As the architect of the method, she looks at the foundation, the MacGuffin and the coherence between everything you create.
Ellen Kleinlangevelsloo
Strategy and copy
Content strategist, copywriter and co-founder of NewDegree. Ellen loves to sink her teeth into complex subjects and turn them into a logical, compelling story. Give her a mountain of information and she will pull out the story that sticks.
What we believe in
Content that lasts
No throwaway content
No scattered shots, but stories that build and keep an audience. Quality and coherence over volume.
Built on experience
We combine years of practice with smart tools, so strategy and execution come together. Powered by AI, guided by experience.
Just a little different
We prefer to do things just a little differently from what you are used to, so your brand stands out and people keep watching.
How we work
From method to execution
Everything starts with the method. From there, you can build on your own with the Agent, or together with us, through tailored guidance, open work sessions and work trips. What fits best depends on where you are now and what you want to achieve.
Did you work with us, or complete a season of the Agent? Share your experience, you will be helping future Showrunners.
Curious what we can do for you?
Want to know what BingeMarketing can do for your organisation? We are happy to think along with you.