Your content strategy, written as a series.
In twelve episodes you write the story of your brand: your plot summary, your audience journey and your content plan. On your own, at your own pace, with an Agent that thinks along, gives feedback and makes thoughtful suggestions.
The BingeMarketing Agent: built on experience, powered by AI. Based on the method from the book BingeMarketing by Carlijn Postma.
Get started in three steps.
Register for free
Just your name and email address. You get instant access to the introduction, and episode 1 is ready for you, free of charge.
Go through the episodes
In every episode you build a piece of your strategy, in conversation with your guide: the Agent gives feedback and helpful suggestions.
Watch your story grow
Everything you make comes together in your strategy overview. After season three you have a complete content plan, ready for production and broadcast. For the production you then build your own agents in the workshop, that make the content with you.
You don’t open a course, you start a conversation.
The Agent is more than a tool. It greets you by name, knows where you left off, and asks the next question. No schedule, no group, no waiting: you start today and stop whenever you want. Everything stays saved in your online notebook.
You fill something in, and you get a response.
The Agent reads what you write and responds to it, the way a strategist beside you would. If you get stuck, it offers a well-founded suggestion based on everything you filled in earlier. You stay in control and adjust where needed.
We want a recurring feature with customer stories.
A format needs to be repeatable, so what comes back every time? In your audience journey you wrote that your audience, in the binding phase, wants to know how others have approached it. Then every episode could start with the question your customer came to you with. That way your audience recognises themselves first, and only then sees your approach.
So what you get back from the Agent depends on what you fill in. You can always ask for a new response.
What you build per season.
Free access: you decide the pace and the order. Every episode costs credits and delivers a concrete part of your strategy.
Your story
You discover what your brand has to tell and write the plot summary: the synopsis of your brand story in five ingredients, sharpened with live feedback from the Agent.
The Showrunner
Who are you as the showrunner of your brand?
The Mission
What does your story need to do for your brand in the long term?
Plot Summary, Part I
Bridgerton broken down into the five ingredients of every plot summary.
Plot Summary, Part II
The same five ingredients, now for your brand.
The Premiere
Your plot summary, refined with live feedback from the Agent.
Your audience
Through The Hero’s Journey you map out in twelve steps how someone grows from stranger to ambassador, with the mindset and the content angle per step.
The Audience
The difference between who you want to reach and who actually follows your story.
The Hero’s Journey
The twelve steps your audience goes through, from stranger to ambassador.
The Audience Journey
The mindset of your audience, per step of the journey.
The Angle
The content angle per phase: finding, binding, activating.
Your content plan
You translate the strategy into concrete formats, build your series with seasons and put it all in a calendar. Green light to make the content. After this season you can sign up for the workshop where you build your own agents.
The Format
From angle to concrete, repeatable content formats.
The Series
Your formats as an ongoing series with seasons.
The Broadcast
Your content plan is ready: set for broadcast.
Make a production out of it.
Finish your strategy like a true showrunner, with extras you unlock when you’re ready.
Key Art
A cinematic cover for your series, generated based on your story. Also available as video.
Director’s Cut
Your complete strategy as a cinematic presentation page.
On Air
The programme guide: plan your content 24 months ahead in a clickable calendar.
Start for free, pay per episode.
No subscription and no hidden costs. You buy credits and unlock episodes and extras with them, at your own pace. All prices are excluding VAT.
- The introduction and your goals
- Episode 1 is on the house
- Your notebook is ready immediately
- All twelve episodes, three seasons
- All feedback and suggestions from the Agent
- Free season wrap-ups after every season
- Writers’ Room: 150 credits
- The Audience: 175 credits
- Greenlight: 150 credits
| credit bundle | price excl. VAT | per credit |
|---|---|---|
| 10 credits | € 10.00 | € 1.00 |
| 25 credits | € 22.50 | € 0.90 |
| 100 credits | € 85.00 | € 0.85 |
| 250 credits | € 180.00 | € 0.72 |
| 500 credits, the whole series plus a premium extra | € 325.00 | € 0.65 |
| 1000 credits | € 550.00 | € 0.55 |
Everything you want to know
What exactly is the BingeMarketing Agent?
An online programme where you write your own content strategy in twelve episodes, following the BingeMarketing method by Carlijn Postma. You work independently, at your own pace, and the Agent thinks along: you get feedback and suggestions on what you fill in.
What does the Agent cost?
You start for free: the introduction and episode 1 are on the house. After that you unlock episodes with credits. The whole series costs 475 credits, with the best-value bundle that’s from € 325 excl. VAT. No subscription, you buy credits whenever you need them.
How much time does it take?
Count on half an hour to an hour per episode. You don’t have to finish everything at once: everything you fill in stays saved and you continue where you left off. Most participants take a few weeks to a few months to complete the whole series.
Do I need to have read the book?
No. The Agent explains everything you need, with examples and exercises. Want to dive into the method on paper too? The book and the workbook are a nice addition. You’ll find them in the shop.
Who is the Agent suitable for?
For anyone responsible for content and marketing: entrepreneurs, marketers and communications professionals. You don’t need prior strategic knowledge, but you do need the will to really work on your brand story. Working with a team? Take a look at With your team.
What are credits, and do they expire?
Credits are the currency of the Agent. You buy them individually or in bundles in the shop and use them to unlock episodes and extras. They sit on your account and you use them whenever you want.
What happens to what I fill in?
Everything is stored in your personal online notebook and is only visible to you. Your strategy overview grows with every episode, and with the Director’s Cut you turn it into a shareable presentation. Our privacy policy explains exactly how we handle your data.
Can I get help during the programme?
At the start you choose a guide, Carlijn or Ellen, who coaches you through the episodes. Want to spar live as well? There are the open work sessions and the annual work trip. Completed all three seasons? Then you can also join the workshop where you build your own agents. It’s all on Work together.
My strategy is done. What’s next?
Then you know how you profile yourself, what you tell, and what content you make. In the workshop In Production you build your own AI agents that make that content with you, based on your story. You can sign up once you’ve completed all three seasons.
Your series starts with one free episode.
No payment details, no obligations. Just start with the story of your brand.